In a season where the pulse of the beautiful game throbbed with intensity and elegance, time itself became a spectacle—and no one captured that spectacle better than Hublot. As the UEFA Women’s EURO 2025™ unfurled across the Swiss summer, the luxury watchmaker once again affirmed its moniker as “The First Watch in Football,” seamlessly fusing high horology with elite athleticism.
From the opening kick-off in Basel on July 2 to the final whistle on July 27—where England hoisted the coveted trophy—every second of the 31 matches, 100+ goals, and 26 days of drama was measured with precision by Hublot. At the intersection of timekeeping and trailblazing design stood the Big Bang One Click and the Big Bang e Gen3—emblems of a brand that doesn’t merely observe history, but helps script it.
A Legacy in the Making: Time Meets Triumph
This year’s tournament marked two decades of Hublot’s iconic Big Bang. Fittingly, the maison chose this momentous occasion to celebrate the Big Bang One Click Joyful Steel—a vivid expression of joy, bold color, and unmistakable flair, seen on the wrists of Hublot Ambassadors and football titans Ada Hegerberg and Aitana Bonmatí.
Hegerberg, the Norwegian forward whose name is etched into UEFA Women’s Champions League™ history as its all-time top scorer, has long been a Friend of the Brand. Her presence brought gravitas and an undeniable aura to the games. Meanwhile, Spain’s midfield maestro Aitana Bonmatí—a back-to-back Ballon d’Or winner (2023, 2024) and Golden Ball recipient at the FIFA Women’s World Cup 2023™—graced the tournament with the poise of a veteran and the fire of a champion.
Together, they epitomized Hublot’s ethos: Bold. Innovative. Limitless.
The Referee’s Edge: Big Bang e Gen3
While the crowd cheered and the players soared, a quiet revolution pulsed from the wrists of the match officials. For the first time, referees and their assistants donned the Hublot Big Bang e Gen3, a cutting-edge connected watch developed exclusively for matchday governance. Beyond its sleek exterior, the Gen3 offered real-time tools like time tracking for stoppages, yellow card logging, and substitutions—transforming officiating into a modern discipline of clarity and control.
This was not mere ornamentation. It was a high-performance instrument born at the confluence of sport and science.
Home Game Glory
For Hublot, UEFA Women’s EURO 2025 wasn’t just another tournament—it was a celebration at home. CEO Julien Tornare, speaking on the final evening, encapsulated the emotion of the moment:
“As the first luxury Swiss watch in football, it has been a huge privilege for Hublot to serve as Official Timekeeper at UEFA Women’s EURO 2025, here in our home country of Switzerland. It’s also been fantastic to watch our Hublot Ambassadors Ada Hegerberg and Aitana Bonmatí show to the world their extraordinary talent and dedication. Ada, Aitana, we are proud to know you and to work with you, and we are excited to see what the future holds for you. My congratulations to everyone involved in putting on and hosting UEFA Women’s EURO 2025.”
His words, like Hublot’s watches, resonated with exactitude and pride.
A Time for Women, a Time for Legacy
The story of UEFA Women’s EURO 2025 is, at its heart, a story about evolution—of the sport, of its stars, and of how luxury brands like Hublot are reshaping their roles within culture and competition. This isn’t just sponsorship; it’s synergy. Hublot doesn’t just keep time. It defines it. And in doing so, it aligns itself with the progressive arc of women’s football—elevating the game not just with applause, but with artistry.
In an era where collectors crave not only craftsmanship but narrative, the Big Bang One Click Joyful Steel becomes more than a timepiece—it becomes a symbol. Of joy. Of movement. Of momentum. Whether worn on the wrist of a record-breaking striker or an aficionado in a private suite, it carries with it the spirit of a summer where every second counted.
Final Whistle and Why We Care
With England’s triumphant lift of the trophy, UEFA Women’s EURO 2025 came to a dramatic and emotional close. But in the universe of horology, where moments crystallize into memory and design transforms into legacy, Hublot’s role will continue to tick long after the stadium lights dim.
Because in football—and in time—Hublot was there first. And it shows no sign of stopping.
