Inside Crypto.com Arena on Sunday, February 1, fashion felt almost musical in itself. Sleeves swelled. Jackets draped and pooled. Tailoring flowed rather than clung. It was dramatic, expressive, and not always easy for watch-spotting. Many wrists disappeared entirely, swallowed by fabric.
That made the watches that did surface feel deliberate. These weren’t afterthoughts or last-minute styling add-ons. They were quiet signals. And if there was one brand that understood how to dress well this year, it was Hublot.
Hublot: Art of Fusion, Perfectly Timed
Hublot’s presence at the 68th Annual Grammy Awards felt less like product placement and more like conversation. The brand’s Art of Fusion philosophy—where materials, music, and modern culture collide—found natural footing on a red carpet.
John Legend – Big Bang Original King Gold
Nominated for Best Gospel performance/song for Church, and delivering a moving tribute performance alongside Chaka Khan honouring Roberta Flack, Legend's Presence carried weight without excess.
On his wrist was the Hublot Big Bang Original King Gold, rendered in warm rose gold and elevated with a diamond-set case. The blue dial and matching blue alligator strap added depth rather than contrast, avoiding the usual black-tie formula. It was a reminder that formal watches don’t need to retreat into neutrality. This was connoisseur gold, worn with fluency, not flash.
Miles Caton – Spirit of Big Bang King Gold
For Miles Caton, 2026 has already been a year of momentum. Part of the winning team behind Sinners, which took home 'Best Compilation Soundtrack for Visual Media', Caton also made his mark as a featured guitarist on, 'I Lied to You'. Add a recent 'Best Young Actor' win earlier in the year, and the Grammys felt like another step forward rather than a breakthrough moment.
His choice of the Hublot Spirit of Big Bang in King Gold, worn with a quilted red Louis Vuitton jacket, the watch’s tonneau-shaped case and warm gold tones felt assertive without tipping into spectacle. It didn’t ask for attention, but it held it well.
Wyclef Jean – Big Bang Unico Titanium Jewelry
Some moments at the Grammys carry more than celebration. Wyclef Jean’s reunion with Lauryn Hill for the night’s “In Memoriam” tribute honored the legacies of Roberta Flack, D’Angelo, Ozzy Osbourne, and others who shaped the sound of generations.
Jean wore the Hublot Big Bang Unico Titanium Jewelry 42mm, a piece that leans fully into mechanical theatre. Titanium keeps it light, while the jeweled execution adds a layer of ceremony that felt appropriate for the occasion. It wasn’t understated, but it wasn’t distracting either. Like a virtuosic solo.
Across these appearances, Hublot made a clear case: modern red-carpet watch statements don’t need to look like traditional dress watches. They can borrow from high jewellery, from architecture, from performance. They just need to feel intentional.
Beyond Hublot: Two Watches That Struck Their Own Chord
Jeff Goldblum – Blancpain Villeret Squelette 8 Jours
Presenting the award for 'Best Contemporary Country Album' to Jelly Roll for 'Beautifully Broken', Jeff Goldblum once again reminded everyone that his relationship with watches goes deeper than styling.
He wore the Blancpain Villeret Squelette 8 Jours, a fully skeletonized piece that invites the eye inward rather than outward. Goldblum has become something of a quiet horological constant on the awards circuit, and this choice reinforced that sense of continuity. After opting for a simpler Villeret at the Golden Globes, this felt like a natural progression. Someone spending real time with a brand, not just borrowing its surface appeal.
Kaytranada – Bvlgari Serpenti
If any watch moment challenged expectations outright, it belonged to Kaytranada. Nominated for 'Best Dance/Electronic Recording' (Space Invader) and 'Best Remixed Recording' (Don't Forget About Us), the producer arrived in custom Gucci with a steel Bvlgari Serpenti wrapped confidently on the wrist.
Introduced in 1948, the Serpenti is one of Bvlgari’s most iconic designs, traditionally framed within women’s collections. On Kaytranada, it felt fresh rather than provocative. As Cam noted on Instagram, “Been saying for years a dude should wear the Serpenti wrapped around their sleeve like this.” He was right. The watch didn’t just accessorize the look. It redefined it.
The Encore
At the Grammys 2026, the pieces that stayed with us were those that understood timing, context, and restraint. Hublot led that conversation with confidence, proving once again that fusion—when done well—feels natural, not forced.
In a night dominated by movement and volume, these watches held their rhythm. They didn’t fight the music. They kept time with it.
