Luxury Swiss watchmaker Hublot has unveiled an unprecedented long-term warranty programme, offering up to a decade of coverage on its mechanical timepieces. Under the new “5+5” scheme announced 14 April 2026, all qualifying Hublot watches purchased since 1 January 2026 automatically receive a five-year international guarantee. Owners can then extend this coverage by a further five years by registering the watch with the Hublotista owner community while the original warranty is active. In effect, Hublot now promises up to 10 years of protection against manufacturing defects and material faults – a first-of-its-kind commitment that underscores the brand’s confidence in its products.
Engineered for Trust: Warranty Meets Craftsmanship
Hublot’s leadership is at pains to stress that this is no marketing gimmick, but the logical outcome of decades of technical investment. CEO Julien Tornare explains that extending the warranty “to up to 5 years + 5 years” is “a profound commitment to excellence in our watchmaking”. He notes that the guarantee reflects the firm’s confidence in its own craft – from its in-house Unico chronograph calibre, continually refined at the Nyon manufacture (now tested to ±2 seconds per day accuracy), to its tourbillons, minute repeaters and other signature movements. Each mechanism is engineered and assembled on-site and endures the Chronofiable® reliability test protocol. In short, Hublot says the new warranty is backed by “extraordinary work” of its watchmakers and engineers, making it a tangible expression of trust in the brand’s quality. By tying warranty length to proven in-house performance, Hublot aligns its service promise with measurable engineering standards.
More Than a Warranty: The Hublotista Community
Crucially, Hublot packages the extended coverage within the broader Hublotista programme, launched in 2009. Registration not only unlocks the extra five years of protection, but also brings owners into an exclusive community with a host of perks. Members gain priority access to new models, invitations to VIP events (from international sports to gourmet dinners) and even UEFA match tickets, all part of the “Hublot Vibes” experience. As the company succinctly puts it, owning a Hublot “is not only about time, it’s about belonging”. In practice, the warranty extension serves dually as enhanced service and as a loyalty-building tool: it reassures customers while binding them more closely to the brand through curated benefits.
Industry Context and Customer Impact
This move places Hublot at the cutting edge of a broader trend in luxury watchmaking. In recent years many prestige brands have lengthened their warranties – for example, Rolex and Omega now both offer five-year global guarantees, and Cartier’s Care programme can extend coverage to six or even eight years. However, Hublot’s “5+5” approach is unusually generous. Media coverage at Watches & Wonders 2026 has already highlighted it: “All watches carry Hublot’s 5+5 warranty, which can extend coverage to ten years”. In practice, the policy addresses savvy customers’ expectations for long-term reliability. Given the significant investment a luxury watch represents, a decade-long guarantee effectively assures buyers that Hublot will stand behind their purchase over the long haul.By setting this new warranty standard, Hublot is signalling that trust and quality are engineered into each timepiece. Industry observers note that such strong after-sales commitments can be a decisive factor for collectors and first-time buyers alike. In a market where service confidence is currency, Hublot’s 10-year promise — anchored in real technical capability — stands to enhance customer peace of mind and raise the bar for competitors.
Purchase Guidance
For India, Johnson & Co. is a authorised retailer carrying Hublot watches. Our flagship boutique at Connaught Place, New Delhi serves as an official Hublot dealer. Customers purchasing a new Hublot with us should ensure their timepiece is registered on Hublot’s site (via Hublotista) to activate the extended warranty. Johnson & Co’s staff can assist with watch registration and provide official Hublot documentation. Buyers at Johnson & Co. will therefore benefit from the same 5-year base warranty plus the optional 5-year extension (10 year’s total) as outlined above.
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